[Edit: Added another screenshot to better explain pre-buffering.]
[Edit: Added details about usage time.]
I've had NetFlix's "Watch Now" function enabled on my account for a few months now, and I think it's safe to say I'm hooked. It isn't quite the same as, say, having a set-top box for VOD, but in some ways it's better -- mostly because it's an extension of an existing video service that I've come to love, and it works almost entirely without hassle.
For those of you who don't know about this, NetFlix's "Watch Now" feature serves up on-demand video across a broadband connection. It works in IE only, since you need to install a small (1MB) client-side component that uses Windows Media Player as the delivery mechanism. But for the most part, it's painless; installing the plugin is the most difficult part.
Watching a movie is like a streamlined version of picking something out of the NetFlix catalog. Click on the title you want to watch, and after about a 30-second pre-buffer delay you're watching the movie. The picture quality is virtually indistinguishable from a DVD -- it's marginally softer, but that's about all. I watched several of my favorite titles in fullscreen mode and saw no discernible difference between them and their DVD counterparts. The playback window can be resized and also shown in full-screen mode, too.
NetFlix Watch Now version of Ghost in the Shell: Stand Alone Complex.
The video quality is practically a match for the DVD edition.
The movie also pre-buffers as you watch. Note the darker segment of the seek bar; that's how much has been pre-buffered for playback. After a couple of minutes you have a generous (5-6 minute) read-ahead buffer that keeps the picture from cutting out on you even under bad network conditions.
The playback pre-buffers as you watch.
Also, TV shows are handled a little differently from movies: note the "Episode | Prev | Next" buttons at the bottom right of the player. This way you can switch between episodes of the same show without having to exit the player and relaunch it.
The amount of playback time you get per month depends on which subscription you have. I have the four-at-a-time subscription, and with that I get 24 hours of playback time a month -- enough for a whole season of TV, or 12 feature movies. That's more than I'll probably ever use in a given month, personally.
Here's what I don't like so far:
- Limited selection of titles. There's probably not a lot that can be done about that right now, since the service is still young. But NetFlix is in one of the best possible positions -- aside from Amazon.com -- to offer the broadest selection of material. And the number of things that have already shown up are impressive enough to get me watching right away: Ghost in the Shell: Stand Alone Complex (as well as the original Ghost in the Shell theatrical film), The Matrix, 3 Women, Being There, Casablanca, Chinatown, The Last Temptation of Christ, Jaws, House of Games, Memories of Murder, Real Genius, Rebel Without A Cause, Talking Heads: Stop Making Sense (and the hugely underrated True Stories), The Year of Living Dangerously, and on and on.
- Seek function in the playback control is very crude. You can only seek to within a minute or so at best when playing something back. On the plus side, seeking within the area you've already buffered to your computer is pretty much instantaneous. There's also no frame-advance or frame-back function, which would be really handy.
- Not available on all accounts yet. It wasn't active on my own account for some time, and I suspect that's been due to them adding more servers and allowing that many more account-holders to access the service as time goes on.
- Video quality varies. Some of the less well-mastered titles don't look as good. Gohatto ("Taboo"), for instance, was originally created from a PAL master and had some field-blending issues. The A-list stuff typically looked great, though.
- No multiple video / audio streams. I'm used to having switchable audio or subtitle tracks on DVDs. Watch Now only has one of each, so foreign films are typically subbed with hard-coded titles that don't look as good as their DVD counterparts.
- You need to close WMP before using it. Not a big thing, but be warned. At one point I had WMP open when I launched the player, and a bizarre cross-interaction caused WMP to crash and corrupt my music library. It wasn't hard to rebuild that (it happened automatically when I next launched WMP), but it's best not to have something like that happen beforehand.
Still, if you have a NetFlix account and have a "Watch Now" tab in your main menu, give it a shot. I'm going to be very interested in seeing how this develops over time -- especially if they plan to also allow streaming of HD content in the future. (Can they? Perhaps they can -- what they can do within the existing constraints of bandwidth is already pretty impressive.)
